The video here will elaborately explain you the concept of ‘Cubos’.
Dominix is the strategic design partner of ‘Atara Fragrances’ which is an Indian perfume brand. The key product of this company is “Ittar” which is a very ancient roll on type perfume in the form of essential oils. As a strategic design partner Dominix provide them all the creative services right from generating the brand name, identity, brand language, brand collaterals, product packaging to strategically placing their products in the market with some innovative and appealing advertisement designs. The brand speaks through its identity. The identity has been designed in the language of traditional patterns considering the presence of Ittars from very ancient time. The packaging colours perfectly define the flavors of the perfumes. The design has helped the client in redefining the ‘Ittars’ in the perfume industry.