Freelings is a Pune-India based startup who make the fruitsicles (a frozen dessert made from, or sweetened with, fruit or fruit juice). Dominix designed their identity and brand language. The identity directly reflects the product through the fruits and poppy colours in it. This identity and brand language churns out the tasty and mouthwatering treats they are offering.
Sapience Tech Systems
Sapience Tech systems Pvt. Ltd. is into software and training services in technical field. They are business solutions partners of Siemens and have big clients such as Airbus and Mazzak. It was about creating their identity and brand language. The logo shows connection between two dots through ‘S’ enclosed in a circle of trust which directly reflects the way and quality of service they provide. Also the color of the logo gives a consistent and unique approach to the brand in the market. This new identity made a good impact which resulted as remarkable growth in their business.